Shopping AdS
Drive potential customers to your products.
PRODUCT LISTINGS ADS THAT PERFORM
We’ve been named by Google as their largest shopping ads agency in the U.S. for years running. Our purpose-built platform, Deep Search™, flawlessly powers your product feed, and Adlucent Index™ brings control to your automation. We take a better-together approach with Google Smart Shopping to amplify your outcomes even more. Complex structure, challenging goals, unique data? Bring it on!
256%
more shopping revenue growth for our clients than our peer set (per Google)
$4B+
direct commerce sales attributed
How We do it
The secret (shopping) sauce
Show customers the products they want, where they want them, and turn (online) window shoppers into brand loyalists.
IT ALL STARTS WITH A QUERY
Which is why our query-level architecture structures your product listing ads for profitability. We analyze performance per individual word within queries that have matched to your product listings. Then we funnel traffic to the right products, and away from the unprofitable ones, to grow your shopping ads revenue efficiently. This is completely customized to your business, so you have complete control down to the SKU level.
OMNI-CHANNEL OUTCOMES
Impact store sales with digital media investments to really accelerate your growth. We ingest first-party and offline data, including customer lifetime value and brick-and-mortar revenue, to inform our bid management and bring control to search engine automation. Combined with latency analysis for your categories and products, we holistically measure impact and thoroughly optimize for your omni-channel goals.
PREDICT THE FUTURE
No, really. Adlucent leverages real-time demand data to proactively predict how a product will sell versus reactively adjust. Adlucent Index™ adds value to Google’s automation to incorporate signals on factors such as competitor pricing, promotions, and seasonality to make rapid changes in bids, saving you time and maximizing revenue. Stay ahead of the trends — and your competitors — by forecasting outcomes to inform Google shopping ad optimizations.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
July 18, 2023
A Retailer’s Guide to Performance Max: Testing and Optimizing Asset Groups
Supercharge your Google Performance Max campaigns with our ultimate guide on optimizing ad spend. No one-size-fits-all approach here – just tailor-made strategies for your brand’s success!
Blog Post
September 20, 2022
A Digital Marketer’s Step By Step Guide to A/B Testing
Testing is only as good as the methods behind it, so take a step back and consider how you’re testing before jumping in. A/B testing is one of the first buzzwords that digital marketers learn in Advertising 101. But no matter how long you’ve been in the industry, it might be time to go back to basics to ensure your A/B testing is in tip-top shape.
Blog Post
November 28, 2023
Cyber Five Recap: Top Five Retailer Insights to Finish 2023 Strong
As the dust settles on the five-day shopping extravaganza, we’re here to dive into the numbers, glean critical insights to finish out 2023 strong, and spotlight how our clients matched up to overall Cyber Five performance. Spoiler alert – they knocked it out of the park.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Nope! Whether you have one SKU or 1 million SKUs, we will optimize your feed and accelerate your online shopping ads.
Your Google, Meta, and Instagram shopping ads will outperform with our unique approach to query funneling. Most agencies group and bid similarly on products of like-performance. Bids are set based on two dimensions and assume all queries matching to a product have an equivalent value. We’ve proven this is not true, and our approach is to add an entirely new dimension of revenue-per-click (RPC). We score each query based on historical performance of similar keywords combined with priority settings to funnel traffic right where we want it — the audience most likely to convert.
The impact, importance, and implications of automation are becoming more prevalent in the digital advertising industry, causing marketers to evaluate their approach to leveraging newer automated products in their digital strategy. At Adlucent, we harness human + machine power to perform testing across channels, use better data to reach consumers, and increase agility to accelerate outcomes and maximize ROI. Automation is cruise control, not autopilot, and can be leveraged to accelerate outcomes efficiently when combined with a hands-on approach and human strategy.
We evaluate your unique business and situation to determine the right application of automation in your digital marketing program, but generally speaking, the benefits of automation include scaled access to consumer and platform data, mitigation of human error in large and complex ad accounts, rapid decision making when evidence is clear, and cross-channel optimization within a single marketing stack. Disadvantages include the inability to handle extreme or frequent variances in factors like inventory and demand, ineffectiveness in making predictive decisions before gathering sufficient data, lack of cross-channel strategy across platforms, and absence of testing or a creative plan.