performance creative
Capture the click-through.
Creative that converts
We build data-driven assets and help your digital campaigns continually outperform. Paired with our scientific approach to testing, Adlucent’s creative services give you performance-focused design, edits, and production, custom-built according to channel best practices and your target audiences.
72%
increase in conversions
379%
CTR improvement
How We do it
Creative that performs — and looks good, too
Full creative capabilities and dynamic creative optimization with a scientific testing approach that leads to more conversions on your digital ads.
Power your digital campaigns
The first step in any high-performing digital marketing campaign is to capture the click-through. We produce assets including static, dynamic, video, animation, lightweight motion, and more to power your branded social and display programs.
Test it, tweak it
We don’t stop there, because accelerating performance marketing is a science. Adlucent’s creative services also include variant production that coincides with a robust testing strategy across your channels. We fine-tune what works, and get rid of what doesn’t.
Fill in the gaps
Already have a creative team? That’s cool too. We can simply advise on opportunities for your current channels based on our 20+ years retail digital marketing experience, or provide light resizing, adaptation, and editing services for your existing assets.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
September 6, 2023
The AI Revolution vs. Human Creatives: Why Humans Still Rule the Creative World
While AI is fantastic at processing information, creating patterns, and quickly producing from given data, it lacks a fundamental human trait: experience-driven emotion. Humans don’t just create; we evoke feelings, tell stories, and share experiences. Read the blog today!
Blog Post
April 27, 2023
Adlucent joins the Google Ads Creative Partner Program
In Q2 2023, Adlucent joined the Google Ads Creative Partner Program. Through this partnership, Adlucent is working with Google to help advertisers develop best-in-class assets to serve across the ad landscape and to capture and act on insights.
Blog Post
December 6, 2022
Creative Best Practices for Programmatic Ads
The right creative can be the difference between a click and a pass. Read today’s blog on best practices for programmatic ads so you can reach the right audience at the right time.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Adlucent’s creative team creates all asset formats for social, display ads including HTML5, Amazon A+ content, and lightweight motion video. We’re also happy to provide general graphic design and copywriting support for any of your other digital marketing campaigns, as well as creative strategy consulting. Learn more about our approach to creating assets in this blog post.
Performance is at the core of what we do at Adlucent, and our approach to creative is no exception. Our team runs a variety of tests based on campaign goals, clearly outlining our methods and hypotheses. With clear KPIs, we report on results in great detail, and we scale our capabilities using our proprietary platform, Deep SearchTM. You receive detailed reporting with full transparency into all of our creative testing, performance and insights.
Adlucent’s performance creative team acts as an extension of your team to help you scale with creative strategy that aligns to your account and campaign goals. Have your own creative director? We’re ready to roll up our sleeves and hop on board as your production team. Got a workforce to design your ads but no clear overarching direction? We’ll handle the brief and the big ideas and integrate your team however works best for you to remain innovative and efficient.