Display, Video, Programmatic marketing
Maximize moments, eliminate waste.
REACH YOUR CUSTOMERS WHERE THEY ARE
Achieve better outcomes by activating your 1st party data in display
Adlucent’s performance-centric programmatic display advertising leverages your 1st party customer data to adjust your targeting in real-time. Layered with our predictive analytics, you capture high lifetime value customers to achieve above-and-beyond ROI. We also leverage 2nd and 3rd party data for a customer-centric cross channel approach, helping you drive measurable incremental value.
72%
more conversions from our video campaigns
58%
average cost decrease
How We do it
A cohesive customer journey to crush your business goals
Reach customers at all touchpoints, wherever they spend time online.
UNLOCK YOUR DATA, UNLOCK NEW CUSTOMERS
We understand that knowledge is power, and at Adlucent, we are a bit of data nerds. We use our proprietary technology to connect your 1st party data along with 3rd party sources to maximize your data points. With our Google Marketing Platform license, Adlucent leverages SA360, CM360, and DV360 to activate your data to find and acquire new customers; to drive your media performance, and boost your brand awareness.
PUT YOUR MONEY WHERE IT MATTERS
Budgets are tight, ROI is important, and no one wants wasted ad spend. At Adlucent, we are your CFO’s best friend, ensuring that you use your marketing dollars wisely and achieve above-and-beyond results. With real-time adjustments, we have the control to make necessary pivots and budget efficiently. Not to mention, thanks to our status as a Google Cloud Certified Partner, Adlucent is able to share (because sharing is caring) a discount to clients, so you can put that money to use elsewhere.
CREATE, ADJUST, STANDOUT
Successful programmatic ad buying isn’t just about getting impressions. Our in-house creative team designs bold, personalized creative messaging in coordination with your custom programmatic strategy, all aligned to your business goals and target audience. But we don’t believe in set-it and forget-it programs. The Adlucent team puts our scientific approach to marketing into action to adjust and test new creative to ensure maximum relevance and maximum impact.
WE’RE INVESTED IN YOUR INNOVATION
Don’t take it from us. Check out what our customers have accomplished.
RELATIONSHIPS THAT GIVE YOU A HEAD START
We’re Google’s largest shopping ads agency in the U.S., Amazon’s original agency of record, a Meta Business Partner, a Microsoft Advertising Elite Agency Partner, and more. Our top-tier partnerships represent our continuing success in creating the right strategies for your business.
TAP INTO OUR EXPERIENCE
Our resources are designed to help your business grow.
Blog Post
January 10, 2024
Is Linear TV Dead? Shifting Budgets to Connected TV
As consumers “cut the cord,” Connected TV (CTV) emerges as a strong competitor. Our latest blog explores the CTV vs. Linear TV dynamics, projections for 2024, and how to strike the perfect ad budget balance. Ready to transform your campaigns?
Blog Post
October 11, 2023
Ten Tips to Avoid Wasted Ad Spend
Don’t throw your ad budget down the drain! Discover 10 expert-backed tips to optimize your programmatic advertising efforts and save big. Read our latest blog post now.
Blog Post
January 8, 2024
Integrating Paid Search and Programmatic Display Campaigns for Retail Marketing
Discover how to align your paid search and programmatic display campaigns for unparalleled performance. Unveil the secrets to reaching your target audience at every stage of their journey.
WE LIVE UP TO OUR REPUTATION
As the highest-rated large PPC agency four years running, our industry recognizes our shopping ads expertise and technology innovation. But we never rest on our laurels — we’re always ready for our next challenge.
GOT QUESTIONS?
Here’s the answers to some of the most frequently-asked Adlucent queries. Don’t see yours here? Reach out to our team.
Our programmatic services create cross-channel campaigns to engage with your target market across all online touchpoints. Common client objectives we’ve successfully supported with our programmatic and display marketing include new customer acquisition, growing customer lifetime value, increasing leads, improving ecommerce performance, and improving return on ad spend.
To create your successful performance digital marketing strategy, we start by understanding your business and goals. Next, your performance, audience, and product data is ingested into Deep Search(TM) to build a targeting and bidding strategy. Through a combination of display platforms, Adlucent creates budget and campaign optimizations, and leverages high-performing creative across push-and-pull tactics to rapidly hit your business goals. You gain total transparency into reporting and fees, as well as ongoing optimization and insights from your dedicated Adlucent team.
Our display, video, and programmatic marketing campaigns cover all digital formats on the market. Capabilities include audio, video, rich media, native, static, and dynamic across all devices.