[White Paper] Navigating The CTV/OTT Streaming Publisher Matrix

Share:

We get it; keeping up with the latest in CTV and OTT can be a headache.

That’s why Raheim Bundle, our Senior Director of Programmatic Advertising, has crafted a guide to demystify the chaotic publisher ecosystem, spotlight the big players, and provide key insights on how digital marketers like you can make CTT/OTT moves that crush your goals (and the competition).

What’s in it for you? You will learn how to: 

1. Decipher the difference between CTV and OTT and understand which publishers are in an open environment versus a closed environment. 
2. Navigate the intricate web of CTV/OTT streaming publisher relationships to learn how to talk to media buyers with ease.
3. Understand CPM and reach, equipping you with the tools to make data-driven decisions.
4. Target specific geographic locations and diverse audience personas, ensuring maximum impact for your campaigns.

Download the white paper today.