Webinar: Improve Your Marketing Performance During Economic Uncertainty
Digital Learning Series
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With a potential recession on the horizon, digital marketers are facing new and difficult challenges. Between budget cuts, rising customer acquisition costs, and changes in technology, it can be hard to know what levers to pull to manage marketing spend while still achieving your goals.
Intuition might be to pull back on marketing or only focus on the most profitable channels. But rather than pause your efforts or be cautious, now is the time for you to pivot and be strategic in your marketing efforts to acquire new customers and grow lifetime value. Blaze past your competition and dominate market share.
In the latest installment of Adlucent’s Digital Learning Series, you’ll learn from Google’s expert evangelist team how to adapt to change and remain focused on profitability.
Register for this webinar to learn the following:
- Tips for adjusting your budget to retain ROI in an economic downturn
- How to align your marketing strategy with 2023 “best practices” to resonate with your best customers
- The future of Google Search and how to maximize your results
- Performance media strategies for building a solid and resilient brand
- How to leverage data to make informed marketing decisions and increase customer lifetime value during turbulent times
Meet the Speakers
Neil Hoyne | Chief Strategist, Measurement, Google
Aprajita Jain | Chief Brand Marketing Evangelist, Google
Ryan Gibson | Vice President of Strategy, Adlucent
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