The Sustained Science of Social: How to Impact Purchase Decisions
Co-Host: Facebook
Share:
Join our discussion with Facebook as we examine how consumer behavior evolved in 2020 and look at the impact of the iOS14 update. Together we will explore social media trends and ecommerce shifts in 2021. Adlucent will present tactics retailers can employ to better impact customer trust, loyalty, and purchase decisions.
Some topics we’ll discuss include:
- The changing ads ecosystem with data regulations impacting signals and ad personalization
- iOS14 overview and impact on Facebook
- The evolution of consumer behavior and how to adapt to the cookie-less future
- Tactics to grow online ecommerce with creative strategy, virtual storefronts, and more
Our Speakers
Emily Janus
Product Marketing Manager, Facebook
Matt Zeiger
Vice President – Technology, Adlucent
John Liu
Sr. Director – Strategy, Adlucent
More Resources
Event
October 16, 7:30AM - October 18 2024, 3:00PM
Shoptalk Fall 2024
Join Adlucent at Shoptalk Fall 2024 at Booth D61 to hear more insider strategies from Google’s largest shopping ads agency in the U.S. and how we partner together with retailers to drive sustained growth and next-level profitability for their businesses.
Event
Adlucent + Google Present: A Digital Marketer’s Guide to Sleigh Cyber 5
Join Adlucent and Google on for the latest session in our learning series, where you'll gain valuable insights into what to expect this Cyber 5 and discover strategies to crush your holiday performance goals.
Event
Diminishing Returns: How Customer Return Predictions Unlock Digital Advertising Performance
Join Adlucent’s Director of Analytics, Kelly Weeks, to understand the key tactics for harnessing first-party data and predictive analytics to target higher-value customers and understand the true ROI of their marketing dollars—specifically regarding customer returns.