Ring in the Holiday Season with High-Performing Creative in a Post-IDFA World
Digital Learning Series: Part 6
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Capture the click-through this holiday season with a creative ad strategy that converts – we’ll show you how!
Because of the recent mobile privacy and tracking changes, retailers are challenged to prepare a multi-platform approach to social advertising with an increased emphasis on ad creative that performs. We get it, it’s a tall order!
Our experts have a full menu of digital advertising tactics and shortcuts to help your holiday campaigns outperform on Facebook, Instagram, Pinterest, and Tiktok. For example, we’ll review the value of taking a scientific approach to paid social through creative testing, which allowed our client Mizzen + Main to achieve a 379% higher click-through rate on their Facebook campaigns.
In Part 6 of our Digital Learning Series, we’ll share the proven high-impact solutions retailers should focus on this holiday season, plus LIVE examples for turning evergreen creative into holiday performance creative.
Register to learn the following from our experts:
- How to strategically diversify your social budget across multiple platforms
- How iOS 14.5 may impact your holiday campaigns
- LIVE DEMO: How to add a holiday twist on standard Dynamic Product Ads (DPAs)
- Creative recommendations across Facebook, Instagram, Pinterest, and TikTok
- Metrics you shouldn’t ignore when optimizing your holiday campaigns
Our Speakers
Chris Apaliski
Senior Director, Social, Adlucent
Abby Kaplan
Head of Creative, Adlucent
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