Improve your Marketing Performance During Economic Uncertainty
Digital Learning Series
Share:
With a potential recession on the horizon, digital marketers are facing new and difficult challenges. Between budget cuts, rising customer acquisition costs, and changes in technology, it can be hard to know what levers to pull to manage marketing spend while still achieving your goals.
Intuition might be to pull back on marketing or only focus on the most profitable channels. But rather than pause your efforts or be cautious, now is the time for you to pivot and be strategic in your marketing efforts to acquire new customers and grow lifetime value. Blaze past your competition and dominate market share.
In the latest installment of Adlucent’s Digital Learning Series, you’ll learn from Google’s expert evangelist team how to adapt to change and remain focused on profitability.
Register for this webinar to learn the following:
- Tips for adjusting your budget to retain ROI in an economic downturn
- How to align your marketing strategy with 2023 “best practices” to resonate with your best customers
- The future of Google Search and how to maximize your results
- Performance media strategies for building a solid and resilient brand
- How to leverage data to make informed marketing decisions and increase customer lifetime value during turbulent times
Meet the Speakers
Neil Hoyne | Chief Strategist, Measurement, Google
Aprajita Jain | Chief Brand Marketing Evangelist, Google
Ryan Gibson | Vice President of Strategy, Adlucent
More Resources
Event
October 16, 7:30AM - October 18 2024, 3:00PM
Shoptalk Fall 2024
Join Adlucent at Shoptalk Fall 2024 at Booth D61 to hear more insider strategies from Google’s largest shopping ads agency in the U.S. and how we partner together with retailers to drive sustained growth and next-level profitability for their businesses.
Event
Adlucent + Google Present: A Digital Marketer’s Guide to Sleigh Cyber 5
Join Adlucent and Google on for the latest session in our learning series, where you'll gain valuable insights into what to expect this Cyber 5 and discover strategies to crush your holiday performance goals.
Event
Diminishing Returns: How Customer Return Predictions Unlock Digital Advertising Performance
Join Adlucent’s Director of Analytics, Kelly Weeks, to understand the key tactics for harnessing first-party data and predictive analytics to target higher-value customers and understand the true ROI of their marketing dollars—specifically regarding customer returns.