Combining Human Touch + Machine Learning to Grow Ecommerce Sales
Lunch and Learn • Virtual
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Platforms like Google and Facebook have a better understanding of how our consumers are spending their time each day. To take advantage of that knowledge, do digital platforms require advertisers? How do we ensure that we give them the strongest signals that result in us finding our ideal consumers?
In this session, we’ll share tactical recommendations for driving more success from automated campaigns and share a case study of a multichannel retailer who was able to incorporate Predicted Lifetime Customer Value (pCLV) to better guide the platform algorithms to success.
Here’s what you’ll learn:
- Which platforms are winning the automation race and how
- Specific tips to maximize structures in Google to drive sales and capture more new customers from Smart Shopping & Performance Max Campaigns
- How to “teach” automated campaigns to maximize customer acquisitions that align with your long-term business goals
Register Today!
All qualified registrants* will receive a $50 UberEats gift card to join. We have a limited number of seats available, so sign up quickly!
*Complimentary gift cards are available at Adlucent’s discretion for retailers joining the discussion.
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