Adlucent Awarded Google Marketing Platform Certified Partner Status, Strengthening Client Solutions

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Adlucent, the performance media, analytics, and data agency that recently joined forces with BarkleyOKRP, is officially a Google Marketing Platform (GMP) Certified Partner for Display & Video 360 (DV360), Campaign Manager 360 (CM360), and Search Ads 360 (SA360). 

This certification is only awarded to closely vetted agencies that undergo a rigorous application process in which they demonstrate expertise in Google’s suite of tools, proven client success, and a commitment to staying at the forefront of the latest industry best practices. 

Already a Google Ads Premier Partner, a member of the Google Cloud Partner program, and Google’s largest shopping ad agency in the U.S., Adlucent’s expansion of its partnership with Google enhances the agency’s ability to deliver custom paid media strategies for enterprise retail and service companies that deliver business results across search, display, social, and retail media networks.

GMP Certified Partners gain exclusive access to sophisticated enterprise tools and products, as well as unique betas, allowing Adlucent to provide cutting-edge solutions for their clients and optimize campaigns that will be sure to crush the competition.

Adlucent is both a GMP Certified Partner and a Google Cloud Partner program agency, a rarely attained dual status, ensuring clients always have a leg up in activating media and connecting data for seamless campaigns. 

Additionally, Certifed Partners receive priority support from Google, including direct communication with Google’s product developers, dedicated agency leads and support, and gated training resources. Adlucent’s new status further enables them to stay nimble and resolve client issues quickly, qualities at the core of what it means to be “big indie.” 

About Adlucent

Adlucent is the media, analytics, and data agency that proves outperformance has no limit. Our mantra of better every day is woven throughout our scientific approach to digital marketing, constantly monitoring, adjusting, questioning, and testing new strategies to ensure our clients make breakthroughs, not bets.

As part of BarkleyOKRP, we join forces as a big indie agency, providing the best of breakthrough strategy, performance marketing, and creativity. We work hand in hand with retail and services companies to foster transparent partnerships and deliver custom, predictive programs designed to crush marketing goals (and the competition). Our paid media services include search, shopping, social, retail media networks, display video, and programmatic. Fueled by our purpose-built technology, analytics solutions, and performance creative services, Adlucent unifies the best of human + machine to help clients maximize ROI and capture market share.

Eden Pierson

Eden is a content manager with a wide range of experience in the marketing space. From B2B advertising, branding, and retail marketing, she is passionate about curating content that resonates with target audiences.