Creative Testing Best Practices that Prove a Better Click-Through Rate
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Performance digital marketing experts discuss how to take a scientific approach with creative testing and reveal best practices to reach your target audience. Our recent case study with Mizzen+Main revealed a 379% increase in click-through rate based on a multivariate creative test.
Are you ready to take your social campaigns to the next level?
Our retail performance marketing experts will explore:
- Post-pandemic visual storytelling
- Strategically organize assets for multivariate testing
- Identifying key messages to improve the performance of social media campaigns
- Leveraging creatives to drive conversions
- Discuss the data impact of privacy-first
- Implementing multiple upper-funnel optimization strategies
Our Speakers
Head of Creative Strategy, Adlucent
John Liu
Sr. Director – Strategy, Adlucent
Event
October 16, 7:30AM – October 18 2024, 3:00PM
Shoptalk Fall 2024
Join Adlucent at Shoptalk Fall 2024 at Booth D61 to hear more insider strategies from Google’s largest shopping ads agency in the U.S. and how we partner together with retailers to drive sustained growth and next-level profitability for their businesses.
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Adlucent + Google Present: A Digital Marketer’s Guide to Sleigh Cyber 5
Join Adlucent and Google on for the latest session in our learning series, where you’ll gain valuable insights into what to expect this Cyber 5 and discover strategies to crush your holiday performance goals.
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Diminishing Returns: How Customer Return Predictions Unlock Digital Advertising Performance
Join Adlucent’s Director of Analytics, Kelly Weeks, to understand the key tactics for harnessing first-party data and predictive analytics to target higher-value customers and understand the true ROI of their marketing dollars—specifically regarding customer returns.
More Resources
Event
October 16, 7:30AM - October 18 2024, 3:00PM
Shoptalk Fall 2024
Join Adlucent at Shoptalk Fall 2024 at Booth D61 to hear more insider strategies from Google’s largest shopping ads agency in the U.S. and how we partner together with retailers to drive sustained growth and next-level profitability for their businesses.
Event
Adlucent + Google Present: A Digital Marketer’s Guide to Sleigh Cyber 5
Join Adlucent and Google on for the latest session in our learning series, where you'll gain valuable insights into what to expect this Cyber 5 and discover strategies to crush your holiday performance goals.
Event
Diminishing Returns: How Customer Return Predictions Unlock Digital Advertising Performance
Join Adlucent’s Director of Analytics, Kelly Weeks, to understand the key tactics for harnessing first-party data and predictive analytics to target higher-value customers and understand the true ROI of their marketing dollars—specifically regarding customer returns.