WHO WE ARE
The performance digital marketing agency rooted in science + inspired by ingenuity.
ABOUT US
Adlucent is the performance marketing agency that proves outperformance has no limit. We do this by applying a scientific approach to marketing, unifying the best of human and machine, and working transparently in partnership with our clients.
OUR MISSION
Inspire the problem-solvers of tomorrow to reimagine client outcomes.
OUR VISION
Lead the industry evolution toward always-relevant marketing.
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
Adlucent is committed to creating a workplace where diverse backgrounds are celebrated, everyone is respected, and uniqueness is valued. Through our active DEI council, employee resource groups, philanthropic initiatives, and hiring practices, we hold ourselves accountable to provide a safe environment for people to grow personally and professionally.
OUR CORE VALUES MAKE US DIFFERENT — AND THAT’S A GOOD THING
ALWAYS-RELEVANT MARKETING
At Adlucent, we strive for always-relevant marketing. From special edition Beyoncé vinyls to shifting career paths, targeted ads have the power to change consumers’ lives for the better, no matter how big or small. We asked Adlucites to share what always-relevant marketing means for them, and here’s what they had to say.
HOW WE WORK
Adlucites live in a problem-solving state of mind, bringing an innovative spirit to our jobs every day. (And sometimes we do whistle while we work.)
A TIRELESSLY CURIOUS, SCIENTIFIC APPROACH
We believe in continuously monitoring, adjusting, questioning, and pioneering new strategies to prove what works. It’s why we built our evidence-based, incrementality testing tool. And it inspires us to help our clients achieve breakthrough performance.
THE BEST OF HUMAN + MACHINE
We built our proprietary Deep Search™ technology to solve retail’s toughest performance marketing challenges. Don’t be fooled — it only looks simple. Because our expert tool requires an expert user, we train our team extensively, marrying commerce expertise and critical thinking with automation and machine learning.
A CULTURE OF TRANSPARENCY
As an Adlucent customer, you trust us with your budget and reputation, and we respect your confidence too much not to give it to you straight. We aim to break down the barriers between client and agency to help you achieve success we can all celebrate.
CALLING ALL PROBLEM-SOLVERS
Adlucent is unabashedly proud of our company culture. If you’re looking for a performance-based marketing agency that hires for ingenuity and trains for excellence, you’re in the right place.
WE’RE LEADING BY EXAMPLE
Ashwani Dhar
Chief Executive Officer
Fun Fact:
Ashwani is a classic car enthusiast and the proud caretaker of a vintage C1 original 993, and classic E30.
Sue Krieg
SVP of Client Services
Fun Fact:
Sue takes road trips — but plans around McDonald’s for Diet Cokes.
Jim Hamilton
SVP, Clients & Growth
Fun Fact:
Jim loves a good dad joke. When does a joke become a dad joke? When it becomes apparent!
Matt Zeiger
VP of Technology
Fun Fact:
Matt loves Hawaiian shirts — but loves his four kids and King Cavalier more.
Alex Harmon
VP of Partnerships
Fun Fact:
Alex picks deuce side in doubles tennis. Does he have a great forehand, or a bad backhand?
Laura Russell
VP of Marketing
Fun Fact:
Laura’s dream job is to be a Cirque du Soleil performer.
Cara Ferguson
VP of Practices
Fun Fact:
Ask Cara for cheesy horror movie or podcast recommendations. Or, just send her a cheesy scary podcast and she will be your best friend forever.
Cristin Beverley
VP of Client Services
Fun Fact:
Ask Cristin about her home DIY projects, or what it’s like to be a triplet!
Grant Rosenfeld
VP of Sales
Fun Fact:
Grant is a professional bowler, with 40 300 games in his bowling career.
GET THE INSIGHTS TO OUTPERFORM
The only thing we love more than data is helping you make the most of it.
READ WHAT WE THINK
Sign up for the latest think pieces from Adlucites.
WE LIVE UP TO OUR REPUTATION
Industry experts agree, when it comes to performance marketing, we know what we are doing. But as scientists focused on driving growth, we never stop testing and improving.
