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Let’s Prove Outperformance
has no limit

Make performance marketing breakthroughs, not bets. We combine our scientific approach with purpose-built technology to achieve sustained growth and next-level profitability.

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Activate Media

Generate Revenue.

Launch, optimize, and scale media across search, shopping, social, display, and retail media networks. Our custom, scientific approach for sustained growth generates more revenue, profitability, and new customer acquisition for your business.

Media Services

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model analytics

Make Cost-Saving Decisions.

Action your first-party data with AI-driven customer analytics, product insights, predictive modeling, and incrementality testing. We combine the power of human + machine to make smarter, predictive, data-driven decisions tailored to your business objectives and paid media campaigns.

Data + Analytics

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Connect Data

Use Your Data Effectively.

Easily import, transform, and export all your data sources with no coding required. Activate product feed, customer, sales, cross-platform, and retail store data across digital advertising channels to power outperformance.

Technology Solutions

BETTER EVERY DAY™

Rooted in science and inspired by ingenuity, we are a team of relentlessly curious scientific marketers here to build transparent partnerships with our retail and lead generation clients to outperform and crush marketing goals.

About us

60%

average revenue growth on new clients

20+

years of performance media experience

$10B+

offline sales influenced

#1

largest shopping ads agency in the U.S.

WE’RE SERIOUS ABOUT YOUR SUCCESS. SERIOUSLY.

Our customers’ wins are our biggest victories. See what we’ve accomplished together.

B2C BRAND

Discover how Global Healing was able to harness the power of Performance Max to fuel their performance marketing with Adlucent.

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B2C BRAND

Learn how KingSize was able to reimagine their paid social strategy with Adlucent to drive order volume.

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B2C BRAND

Discover how Adlucent helped their client breakthrough their performance plateau with a new paid search strategy.

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B2C BRAND

Learn how Adlucent used new performance creative to help their client achieve breakthrough results with their paid social campaigns.

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B2C BRAND

Discover how Adlucent used display, video, and programmatic advertising in their client’s paid search strategy to drive full-funnel demand for their retail client.

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B2C LEAD GEN

Read how Adlucent revamped their client’s lead generation campaign strategy to drive outperformance.

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B2C LEAD GEN

Discover how Adlucent leveraged Quality Score optimizations to boost their client’s paid search performance.

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B2C RETAILER

Read how Adlucent leveraged Advantage+ Shopping in their paid social strategy to maintain consistent performance for a new client.

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WE EAT, SLEEP, and BUILD NETWORKS

Our partnerships fuel our business — and put you first in line for the newest advertising products, issue escalation, and continual training. Access premium strategy, support and insights to leave your competition in the dust.

Learn from the experts

Our featured resources are designed to help you perform better. Check out our insider tips and tricks to help you crush your goals.

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Blog Post

October 9, 2024

10 Holiday Stats Every Retail Marketer Should Know

Discover 10 essential holiday shopping stats for retail marketers in 2024. Learn how to boost your campaigns with insights on omnichannel strategies, video ads, BNPL, and more.”

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Blog Post

September 5, 2024

Adlucent Awarded Google Marketing Platform Certified Partner Status, Strengthening Client Solutions

Adlucent, the performance media, analytics, and data agency that recently joined forces with BarkleyOKRP, is officially a Google Marketing Platform (GMP) Certified Partner for Display & Video 360 (DV360), Campaign Manager 360 (CM360), and Search Ads 360 (SA360). 

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Blog Post

August 28, 2024

The FTC’s Crackdown on Surveillance Pricing: What You Need to Know

Explore the controversial rise of surveillance pricing and the FTC’s investigation into its implications for fairness and consumer trust. Understand how personalized pricing impacts retail competition.

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