Let’s Prove Outperformance
has no limit
Make performance marketing breakthroughs, not bets. We combine our scientific approach with purpose-built technology to achieve sustained growth and next-level profitability.
BETTER EVERY DAY™
Rooted in science and inspired by ingenuity, we are a team of relentlessly curious scientific marketers here to build transparent partnerships with our retail and lead generation clients to outperform and crush marketing goals.
60%
average revenue growth on new clients
20+
years of performance media experience
$10B+
offline sales influenced
#1
largest shopping ads agency in the U.S.
WE’RE SERIOUS ABOUT YOUR SUCCESS. SERIOUSLY.
Our customers’ wins are our biggest victories. See what we’ve accomplished together.
WE EAT, SLEEP, and BUILD NETWORKS
Our partnerships fuel our business — and put you first in line for the newest advertising products, issue escalation, and continual training. Access premium strategy, support and insights to leave your competition in the dust.
Learn from the experts
Our featured resources are designed to help you perform better. Check out our insider tips and tricks to help you crush your goals.
Blog Post
October 9, 2024
10 Holiday Stats Every Retail Marketer Should Know
Discover 10 essential holiday shopping stats for retail marketers in 2024. Learn how to boost your campaigns with insights on omnichannel strategies, video ads, BNPL, and more.”
Blog Post
September 5, 2024
Adlucent Awarded Google Marketing Platform Certified Partner Status, Strengthening Client Solutions
Adlucent, the performance media, analytics, and data agency that recently joined forces with BarkleyOKRP, is officially a Google Marketing Platform (GMP) Certified Partner for Display & Video 360 (DV360), Campaign Manager 360 (CM360), and Search Ads 360 (SA360).
Blog Post
August 28, 2024
The FTC’s Crackdown on Surveillance Pricing: What You Need to Know
Explore the controversial rise of surveillance pricing and the FTC’s investigation into its implications for fairness and consumer trust. Understand how personalized pricing impacts retail competition.