The following post is a recap of a panel from the Search Insider Summit titled “The Death of Text Ads” that featured Adlucent Founder and CEO, Michael Griffin. Are text ads really an endangered species? Not at this point, but … Continued

On June 26th, Garrick Baxter, Ecommerce Marketing Manager for Oriental Trading Company, sat down with Adlucent Client Manager Meaghan Danielson to discuss new ways retailers are using paid search to drive more revenue. Garrick shared stories about how paid search … Continued

A recent survey by the eTailing Group shows that mobile commerce investments, traffic and revenue are up significantly over 2011.  Retailers are investing more time and energy into developing mobile (smartphone and tablet) friendly websites, driving traffic to ecommerce sites … Continued

From all our work with retailers over the years, I’ve come to believe that the two most important metrics retailers should focus on are customer acquisition and lifetime value (LTV). Getting these two metrics right drives a sustainable business. 90 … Continued

Most retailers don’t manage their brand-related (i.e., trademarked) keywords and non-brand (product-specific) keywords independently. This is a mistake, and a missed opportunity. Goals for Brand and Non-Brand Terms Non-brand terms are best for new customer acquisition, while brand terms assist … Continued