A critical part of PLA success relies on ad relevancy. Is the ad you’re displaying aligned to consumer intent? We know that relevant ads deliver the right product, at the right price, at the right time, to the right person. … Continued

On February 21-22, Adlucent hosted its second annual client summit. The event featured industry speakers Fiona Swerdlow, Head of Research at Shop.org and Dr. Charles Stryker, founder of the Venture Development Center, as well as other experts in the areas … Continued

According to Adobe, Americans spent $3.28 billion on the two biggest shopping days of the year thus far – Black Friday and Cyber Monday. Of those sales, one in four dollars were spent by mobile shoppers, representing a significant increase … Continued

A/B landing page testing is one of the best tools in a retailer’s arsenal. Even a small change in conversion rate can lead to big impacts on the bottom line. However, it can be a challenge to develop new landing … Continued

Today marks the end of free ads on Google Shopping. Going forward, Google plans to populate Google Shopping results and ads with paid Product Listing Ads (PLAs) managed through the Google Merchant Center (GMC) and AdWords.  This move is Google’s latest … Continued