Six Google Solutions to Reach the On-The-Go-Shopper
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We were fortunate to have early access to several of these new solutions, allowing us to figure out the best ways to apply them to drive performance. With the help of Google, we put together a quick brief that explains more about each solution, the best ways to use them to improve visibility and click-through-rates, and the results that some retailers have seen once they’ve been implemented.
- Expanded Text Ads
- Price Extensions
- Customer Match for Shopping
- Local Inventory Ads (new features)
- Showcase Shopping Ads
- Device Bid Adjustments
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We’d love to hear from you: Which solution(s) are you currently using? What results have you seen?
Andrea McFarling
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